Website Analytics tools

Free

google analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

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Paid

Plausible

Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

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Paid

Kissmetrics

Customer Engagement Automation by Kissmetrics. Analyze, segment and engage all in one place with easy to read reports and friendly user interface.

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Paid

Fathom

Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.

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Free

Microsoft clarity

Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.

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Free Options

Hotjar

The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.

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