Build and launch valuable free tools to draw organic traffic and qualified leads. Start by Identifying high-search-volume problems, build free tools that solve them, then use waitlists and upsells to convert free users to paid users. Promote tools via SEO.
This growth strategy is used by Setter AI & BetterPic
A brief about Setter AI
Setter AI is a SaaS that converts leads into meetings by following up with every lead in 10 seconds. It is a text based AI system that works on your website, text or WhatsApp.
How Setter AI Implemented this Growth Strategy:
The team at Setter AI built a free sales script generator that people were searching for on google driving traffic and brand awarneess.
A brief about BetterPic
BetterPic Is a photorealistic and customiziable Headshot generator that helps you get studio quality headshots using AI
How BetterPic Implemented this Growth Strategy:
- They created free tools like a profile picture editor and AI headshot generator to attract organic traffic.
- They relied completely on SEO discovery (4-500 daily users, 8,000+ monthly clicks) with some of the free tools not even linked on the main SaaS site and only accessbile through google search and other search engines.
- They Used waitlists and upsells to convert free tool users into paid customers.
