Use Reddit as a primary channel to promote your SaaS. Start by making a list of subreddits where it is relevant to talk about your SaaS and then warm up your account by engaging with posts across those targeted subreddits. Once you have warmed up your account, start sharing valuable content and test different post formats while plugging mentions and link to your SaaS in your posts.
This growth strategy is used by App Alchemy
A Brief About App Alchemy
App Alchemy is an AI SaaS that lets you generate beautiful app mockups in seconds using AI and iterate on your ideas instantly.
How App Alchemy used this Growth Strategy
Getting started with Reddit
- The founder Diego calls reddit as the most underrated marketing channel since it provides high reach for no cast and precise targeting
- They warmed up all their accounts before posting by engaging on subreddits to increase their karma on reddit and avoid automatic filtering of posts
- They created a high volume list of all subreddits relevant to their SaaS where they can post, since volume of posts was crucial for traffic. They made use of reddit’s ad tool to find relevant communities they can target and then created organic posts for them.
Post Strategy
- All their posts followed a template -Start with an attention grabbing headline and provide genuine value for target audience before mentioning the product (ex: provide a case study)
- They Plug their product in the middle or end of the post. And For stricter subreddits, they linked a complimentary product alongside App Alchemy to reduce the risk of the post being removed for self-advertisement
- They posted on many communities to increase chances of one of the posts reaching the Reddit front page, which provides a massive traffic surge
- They continusoly tested videos and case study post formats to see what performs best. And the team followed a thumb rule of 2-3 posts per week, since over-posting can get them banned.
Example post of a case study and subtle plug of App Alchemy:
