Publish long-form videos showing faces/voices using the three-bucket content (evergreen, news, viral) frequently establish awareness and create demand for your SaaS. As your start growing, expand into new languages & recruit creators.
This growth strategy is used by Arvow
What Does Arvow Do
Arvow is an SEO automation platform for agencies and marketers that helps businesses rank on google with AI SEO Writer, SEO Agents to fix issues & AI Automatic Blogger.
How Arvow Implemented this Growth strategy
Content Strategy:
- The channel used a three-bucket video strategy for Youtube:
- Evergreen Content: Videos with long-term relevance (e.g., best AI SEO tools) that remain discoverable for years and rank on YouTube and Google search.
- News-Based Content: Quick reaction videos to trending updates (like Google algorithm changes) to capitalize on news-driven spikes and attract new eyeballs/subscribers.
- Viral Experiments: Attempts at broader/reaction content (akin to “Mr. Beast for SaaS” ideas) to reach outside niche audiences, even if challenging.
- The founder Vasco published a new YouTube video almost every day for 45 days, sometimes continuing this volume for months, prioritizing consistency and volume over perfection. Most videos were simply Vasco in his basement, using a whiteboard to break down valuable topics—focusing on delivery over production polish.
- The founder created multiple channels (Vasco SEO Tips, Tim SEO Guru, SEO News, etc.) and recruited creators from Upwork with video skills, paying per video and per performance.
- They also Expanded into new languages (Portuguese, Spanish), mirroring the “MrBeast international” playbook for broader reach.
- For videos that drove sales and then stopped gaining organic views, they used YouTube in-feed ads to boost them further, increasing exposure by advertising their already successful content.
Analytics & Conversion Optimisation:
- Each video included a unique UTM in the description to trace conversions. To further track conversions, Videos had their own coupon codes and the signup funnel asked users where they heard about Arvow—connecting conversions directly to YouTube content and specific creator channels.
- They Moved calls-to-action from the end of videos (where few watch) to early and mid-points in each video, significantly boosting conversions.
- Using Specific, interactive, and actionable CTA (“Click and ask support for a coupon from this video”) helped them improve their video to SaaS conversion ratio over generic CTAs.
