Discover communties (online facebook groups, offline events) where your target audience hangs out and pitch your product to them. Prioritize 1:1 relationship-building and personal selling to increase your chances of acquiring new users.
This growth strategy is used by IACrea
A brief about IACrea
IACrea allows you to virtually furnish interiors and exteriors of a home using AI making it easier for buyers/renters to see how the final output would look like.
How IACrea used this Growth Strategy
- The primary marketing strategy of IACrea started with the thought about where their target audience (real estate agents) congregates online.
- After initial research, Facebook Groups and physical events turned out to be their best channels to acquire new customers for IACrea because real estate is a relationship-driven industry.
