PH Tips 🏆

30+ Product Hunt launch tips from makers behind top products on Product Hunt 🥇

People to whom your product is most relevant to are most likely to support- so reach out to them first. Prepare early. 90% of launch success is before the launch
Ajinkya
Founder of StartOS, #1 Product of the day
Launch on Twitter first, and build your product in public. Collect all the handles who upvoted or commented on your tweets. And reach out to them when you launch on Product Hunt
Michael
Founder of Side Project Lead Growth, #1 Product of the day
Schedule your launch & get your teaser page as soon as possible. With this teaser page, you can invite people to follow your launch. You can always reschedule your launch if you’re not ready.
Sandro
Analyze successful launches! It’s a great way to learn from others’ experiences
Hilal
Co-Founder & CTO of Oppflow, #1 Product of the day
Ensure that the social preview of your product hunt launch looks good on social media platforms
Nico
Maker of TalkNotes, #1 Product of the Day
Recognize the importance of the first 4 hours post-launch. Being highly proactive in this window is key. strive to secure a position above the fold to boost your product’s visibility.
Kshitiz
co-founder of Gist AI - #2 Product of the day
Strategize DMs, not just send DMs randomly. Make a database of people that you will reach out to and make sure that you have an okay from everyone
Pascio
Notion creator, #1 Product of the day
It’s crucial to have a strong support system in place, engage with your audience beforehand, and be fully committed to promoting your product during the launch period.
Sandra
Marketing and Growth at Klu, #3 Product of the day
Focus on building genuine relationships with Product Hunt members. Prioritize the quality of votes and comments over quantity. Actively participate in discussions, forums, and online communities related to your niche
Michelle
Founder of Design Studio, #2 product of the day
Understand and respect Product Hunt’s guidelines. They’re there for a reason. Any attempt to game the system can hinder your success
Johnsy George
Co-Founder of RoboResponseAI, #2 Product of the day
Launch before you actually launch: Our 2 previous free product launches on product hunt gave us many insights & helped us build a great notify list of 900+ for our main launch, moda.
Neil
VP-Martketing at Moda, #2 Product of the day
Be active on product hunt. Take part in discussion, give feedback about others products and connect with other makers
Balkrishna
Sariska, #1 Product of the day
Make your goal clear and be clear on what do you want from the launch. Is it about acquiring website visitors, app installs, or just getting feedback?
Denis
Founder of Sequoia, #2 Product of the day
Give and take – before you ask for support, you need to offer your support. You need to be active on social media & make sure your target audience knows that you’re going to launch either through your posts or your mutual connections
Gaurav
Founder of Twinr, #1 Product of the day
Leverage the community – Make use of communities like reddit, indiehackers as much as possible. These communities have a lot of technical people who could be interested in what you are building and offer you highly valuable feedback
Gaurav
Founder of Twinr, #1 Product of the day
if your product sucks and this is just “another” marketing move, I would shy away from Product Hunt. I think that one of the biggest reasons Unzip got #1 place was because I really put a lot of effort and time into it to make sure it is valuable.
Agam
creator of unzip.dev, #1 Product of the day
Make sure to iterate on your one-liner (tagline) a lot. This exercise will help a lot in future as well in terms of clarity of thought around your product.
Amit
co-founder and CEO, #2 Product of the day
Plan a schedule for launch day. The first hour is the most important, so you want to have all your content planned out as thoroughly as possible for quick release.
Richard
Co founder of Evoke, #2 Product of the day
Make sure your content is concise and clear. And make a demo/youtube video that talks about your product.
Christian
Founder of Litespace, # 1 Product of the day
Talk to the Product Hunt community. Reply to their comments, answer their questions, and get their feedback
Honey
Founder of Locofy, #1 Product of the day
Don’t focus too much on reaching out to people who are new to Product Hunt
Nitish
Founder of Ansy, #2 Product of the day
Don’t just ask for upvotes when you launch. Focus on adding value to the PH community by sharing your feedback, and helping out other makers
Vishal
Head of Growth at Brew Money, #3 Product of the day
Never underestimate the power of your own network and communities. Make sure you tell them to create their product hunt accounts in advance to support you (in case they’re new)
Rapti
Head of Marketing at Bugasura, #1 Product of the day
Launch a side project before launching your main product. That’s how you learn how ProductHunt works
Elif
Founder of BeforeSunset, #3 Product of the day
Never launch on a weekday (Monday-Friday) if you’re launching for the first time. They’re super competitive
Falak
Info product creator, #1 Product of the day
Put a lot of hours into building the product. if it’s your first product, build the best
Ignacio
Notion creator, #1 Product of the day
Keep all your social media copies ready. As soon as you launch, share them on all SM platforms.
Shushant
Info product creator, #1 Product of the day
Reach out as much as you can for your product hunt launch
Zayn
Founder of chatwebby, #2 product of the day
Do a soft launch before launching on Product Hunt.
Sveta
Co-founder of makerbox, #1 Product of the day
Post frequent updates during the launch on Twitter. As twitter likes engagement, your tweets will be shown to newer audiences
Katt
Founder of nocode exits, #1 Product of the day

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