Operate freemium SaaS model providing nearly all essential features free to drive adoption and conversions. Give 90% of features for free, and nurture users to upgrade for advanced or specific needs.
This Growth Strategy is used by YouForm
A brief about You Form
YouForm is an affordable typeform alternative that lets users create forms to collect feedbacks, and surveys.
How YouForm Implemented this Growth Strategy:
- The business operates on a freemium model with over 90% of features available for free, while only charging for advanced features like adding brand logo, custom domain and inviting team members.
- This model has a conversion rate of about 1%-2% but it helped them acquire huge number of users and increased brand awareness among their target audience.
