Build free tools as a SEO/traffic engine by researching highly searched keywords (ex: background remover) and convert them to subscribers of your SaaS via waitlists and in-product upsell.
This growth strategy is used by BetterPic
A brief about BetterPic
BetterPic Is a photorealistic and customiziable Headshot generator that helps you get studio quality headshots using AI
How BetterPic Implemented this Growth Strategy:
- BetterPic Created free tools like a profile picture editor and AI headshot generator to attract organic traffic.
- They weren’t linked on the main site and can only be accessed by users who came across it through SEO discovery.
- This strategy generating 4-500 daily users & 8,000+ monthly clicks.
- They Used waitlists and upsells to convert free tool users into paid customers.
