Invest heavily on research and write original research/statistics articles related to your industry ( Tiktok statistics 2025) that get cited by journalists/articles providing you with high quality backlinks.Run ads to your blog posts for initial traffic.
This growth strategy is used by InVideo
A brief about InVideo
InVideo is an AI SaaS that your ideas into ready-to-share videos. You can Create ads, explainers, and stories with a simple prompt.
How this growth strategy is used by InVideo
- Invideo Wrote in-depth, original, and investigative statistics articles (e.g., YouTube statistics, Tiktok statistics) and invested heavily in them spending about $7,500 per article
- They realized that People searching for “ statistics” are typically writing an article and will need to quote and link back to original core research. So publishing high quality statistics articles provided InVideo with ton of High quality backlinks from other publications. They also ran ads on the articles to ensure the right audience saw them
