Cold Email prospects by offering a highly valuable lead magnet (e.g., free leads/resources) as first contact in cold outreach. Follow up with the SaaS pitch after engagement.
This Growth Strategy is used by ListKit
A brief about ListKit
ListKit provides high-quality, tverified B2B leads and sales intelligence tools for effective prospecting, targeted outreach, and enhanced sales.
How ListKit used this Growth Strategy
Instead of trying to sell their SaaS directly via cold email, they they offered “50 free leads” to anyone who responded to their email.
They pitched their SaaS when prospects responded back to them. This method helped them built trust with cold email prospects and increased their conversion rate.
