Offer affiliates a percentage of customer revenue for life, instead of the traditional affiliate model. Invite happy customers to the program & assist affiliates to recruit new users.
This growth strategy is used by Reachbox
A brief about Reachbox
An all-in-one social media management platform that lets you Schedule posts, engage customers, and track performance across all all social media channels.
How Reachbox Implemented this Growth Strategy
- ReachInbox Built an affiliate program paying 20% commission on all customer revenue — for the lifetime of the referral, not just the first year.
- Customers frequently became affiliates once they saw value.
- This strategy resulted in 280 active affiliates contributed 30–35% of all paying customers.
