Identify niche communities relevant to your SaaS and launch MVP/tool for free. This can lead to a viral launch, get huge distribution for your product and motivate users to check it out.
This growth strategy is used by FormulaBot.
A brief about FormulaBot
Excelformulabot is a SaaS that helps users generate excel formulas based on their requiremeents with AI
Growth strategy of formulabot
- The founder’s first and most successful marketing move was posting the free tool to the highly relevant Excel subreddit. The post, titled “AI Excel formula generator,” quickly became the top post of the day and week.
- After the initial niche success, a user suggested posting on the broader “Internet Is Beautiful” subreddit. This post secured over 10,000 upvotes and caused the app to go viral for months, driving thousands of sign-ups
