Offer personal, high-value onboarding Service (e.g., Personally help customers write user campaigns), before your transition them to your self-serve SaaS.
This growth strategy is used by Lemlist
A Brief about LemList
Lemlist is a sales engagement platform that helps users automate outreach across email, LinkedIn, WhatsApp and calls.
How Lemlist used this Growth Strategy
- The founder of Lemlist offered to write email campaigns to businesses and clients if they choose to buy his Lemlist software subscription.
- He also invited these customers to be part of success stories he published at Lemlist and use it as marketing material to attract new customers.
