Let agencies/resellers rebrand and sell your SaaS by offering whitelabeling feature & multiply your distribution.Provide enablement/support to improve their sell-through.
This growth strategy is used by AISensy.
A brief about AISensy
AiSensy is the a Smart WhatsApp Marketing Platform built on official WhatsApp Business APIs that lets you Broadcast offers, automate notifications & solve for support.
How this growth strategy is used by AISensy
- Realizing that their software was a commodity, AISensy chose to scale through partnerships instead of only direct competition
- They launched a Partnership Vertical offering a white-label solution, allowing other agencies and tech companies to sell AiSensy’s product under their own brand name.
- This strategy led to 100+ white-label solutions and collectively drives half of their total customer base
