How to Get Hunted on Product Hunt – Choose the Right Hunter

Are you scratching your head, wondering whether to find a hunter for your Product Hunt launch or go solo? You’re not alone! This is a common dilemma that many makers face when they’re launching on Product Hunt.

No need to worry, though! This article will walk you through everything you need about hunters— why you might need one, how to find them, and how to get your product hunted on Product Hunt.

What’s a Hunter, Anyway?

First things first: a hunter is someone who posts or “hunts” your product on Product Hunt. Now, you can be both the hunter and the maker if you want to hunt your own product. There’s no rule saying you need a hunter, but having one can be pretty helpful for a few reasons.

Why Go with a Hunter? / Do you need a hunter?

  1. They’ve Got Clout: Hunters are often big names in the community. They’ve usually built their own products and helped others do the same. When they hunt your product, it’s like getting a thumbs-up from a respected community member. It adds a bit of trust to your product in the eyes of others and makes people feel that your product is worth checking out
  2. They Bring the Crowd: These folks have usually been building and launching products for a while, which means they’ve got a good following on social media and probably a nice email list too. When they hunt your product, they can share it with all these people. Plus, their Product Hunt followers get a notification when they hunt something new. More eyes on your product mean more potential upvotes!
  3. They Know the Ropes: Remember, hunters have often launched tons of products over the years. They’ve seen what works and what doesn’t. They can help you plan your strategy, create launch content, and promote your launch like a pro.

4 Step plan to Get Hunted on Product Hunt

  1. Scout for Hunters: Look for hunters who actively hunt products in your niche
  2. Pick Your Match: Choose a hunter who fits your needs and aligns with your launch goals.
  3. Reach Out: Contact them and ask how they can support your launch.
  4. Team Up: Create a hunter kit to work together smoothly on the launch.

3 Ways to Find Hunters for your Product Hunt launch

  1. Social Media and Niche Communities: As said already, hunters are active makers in the communities. Find popular makers or influencers in your niche on social media and communities.
  2. Backtrack on Your Competitors: Check out who hunted your competitors or similar products in your category on Product Hunt. You can also explore other products in your industry by browsing Product Hunt categories and noting who hunted them. 
  3. Use Hunter Directories: Save time by using directories like PH Hunters. It’s like a phonebook for Product Hunt hunters. You can find hunters who are active and hunted top 3 products across all niches with links to contact them.


5 Questions to Consider while choosing the Right Hunter

When you’ve got your list of potential hunters, reach out to them and ask these questions yourself:

  • Is this hunter well-known in your niche?
  • Have they hunted products like yours before?
  • Do they have a good following?
  • Will they share your launch on their social media?
  • Are they easy to reach if you need help?

If you’re nodding “yes” to all of these and they’re free on your launch day, you might have found your match!

How to Collaborate with your Hunter

Once you’ve got your hunter locked in, create a hunter kit. Use it to work together and make your Product Hunt debut a smashing success!

Remember, launching on Product Hunt is exciting, but it can also be a bit nerve-wracking. Having an experienced hunter by your side can make all the difference. They’re not just there to post your product: they’re your guide, cheerleader, and secret weapon all rolled into one.

So, are you ready to find your Product Hunt partner in crime? Get out there and start hunting… for your hunter!

Are you Launching on Product Hunt?

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More resources to nail your next PH launch

A beginner’s guide to know ins and outs of a Product Hunt launch in 2023
List of 45+ subreddits to share your Product Hunt launch & get support
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