Are you dreaming of ranking on top of Product Hunt and that Product Hunt badge? Then, Let’s talk about one of the secret weapons in your launch arsenal: the Product Hunt Coming Soon page.
And if you’re worried about what is coming soon page and how to setup one, don’t worry! Our guide will walk you through the steps of creating buzz around your upcoming products, building anticipation, and executing a flawless Product Hunt launch.
What’s a Coming Soon Page on Product Hunt?
It’s like a sneak peek trailer for your product, but on Product Hunt. It’s a special page that Product Hunt gives makers to build up some buzz before your big day. It’s got all the necessary details about your upcoming launch and a “Notify Me” button that lets people sign up for launch day notifications. Pretty cool, right?
Why do you need a coming soon page for your launch?
Let’s face it, Product Hunt is getting more competitive by the day. Having a solid group of supporters before you launch can make all the difference. Your Coming Soon page is like your pre-launch cheerleading squad – it helps you gather those all-important early adopters who’ll be there to upvote and comment when you need them most.
Generate Interest: Tease your followers and community members about your launch with a coming soon page.
Collect Upvotes: People who click on notify me button are most likely to come on the launch day and upvote your product.
Set Expectations: Coming soon page acts as a glimpse of the launch. It helps people of what they can expect from your launch.
Creating Your Coming Soon Page: A Step-by-Step Guide
Alright, let’s get down to business. Here’s how you can set up your Coming Soon page:
- Submit your product: Head over to Product Hunt and submit your product. But here’s the catch – you need to schedule your launch before you get access to the coming soon page. If you launch immediately, no Coming Soon page for you!
- Schedule it: Pick a launch date that gives you enough time to promote your Coming Soon page. The earlier you do this, the more time you have to build a following for your launch.
- Find your product: After submission, go to your “My Products” page. This is where you can see all your past and upcoming Product Hunt products.
- Create that teaser: Look for the “Create Teaser” button for your upcoming launch. Click it, and you’ll be whisked away to a form.
- Fill the details for coming soon page:
- Title: Keep it short – under 40 characters.
- Description: Explain what your product does in about 2 lines (255 characters max).
- Banner image: This is your chance to showcase your product and intrigue curiosity. (1:2 aspect ratio is recommended).
- Mobile Banner: You can also upload a separate banner image for mobile viewers
- Submit and wait: Hit that submit button and let Product Hunt do its thing. They’ll review your page and make it live
Leveraging Your Coming Soon Page
Now that you’ve got your page, it’s time to make it work for you. Remember that “Notify Me” button? Every click on that is a potential upvote on launch day. The more clicks, the better!
Promoting Your Coming Soon Page
Time to put on your marketing hat. Here are some ideas to get those notifications rolling in:
- Social media promotion: Share interesting posts about your product or industry, and casually drop your Coming Soon page link at the end.
- Email your list: If you’ve got subscribers, let them know about your upcoming Product Hunt launch.
- Community engagement: Share your page in relevant online communities and founder groups.
- Engage on Product Hunt: Get active in Product Hunt discussions. A “Launching Soon” button will appear next to your profile pic in comments (whenever you comment on a discussion on product hunt) – free promotion!
- Create content for Product Hunt discussions: Write posts or ask questions that resonate with your target audience’s pain points. Subtly plug your teaser page link.
- Friends & Followers: Share the teaser page with your friends on social media and encourage them to follow your launch.
The Bonus “Product Hunt Upcoming Products” Page
Here’s a little-known secret: Product Hunt has an “Upcoming Products” page. It’s like a showcase of all the Coming Soon pages for launches in the next 7 and 30 days. It’s another way for curious Product Hunt users to discover your upcoming launch. So, more followers to your launch and more upvotes on the launch day.
Wrapping Up
Alright, you’ve got your Coming Soon page up and running. That’s an awesome start! But let’s be real – this is just the tip of the iceberg in your Product Hunt launch journey.
Remember what we said earlier? The more followers you got on your Coming Soon page, the higher your chances of claiming that top spot on Product Hunt. But here’s the million-dollar question: How to promote the coming soon page and get more followers?
If you’re serious about your Product Hunt launch (and let’s face it, who isn’t?), we’ve got a proven done for you strategy to rank on top of product hunt and put it together in Product Hunt Workbook
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- 125 proven pre-launch and launch tasks followed by top makers of 2023
- 99 high-impact communities to build audience for your launch
- 63 ready-to-use social media and email templates. Just customize and hit send – it’s that easy.
Don’t leave your Product Hunt success to chance. Grab our Product Hunt Launch Workbook now and give your product the launch it deserves.