So, you’re thinking about launching on Product Hunt? That’s Awesome! Launching on Product Hunt can be exciting, but with all the terms, it might feel exhausting too.
Let’s dive into how to post on Product Hunt without getting too overwhelmed.
The Basics: Hunters and Makers
First things first, let’s talk about two important roles on Product Hunt:
- Hunters: A hunter is a person who shares your product on Product Hunt. Ideally, you need to get a hunter who is well-known in the product hunt community and has already launched similar products in your niche. Having a well-known hunter launch your product, can give your launch a bit of extra authority and bring more eyes to your product.
But remember, getting a well-known hunter is not mandatory to launch on a product hunt. You can choose to hunt your product on your own. - Makers: That’s you and your team! The people behind the product. If you choose to hunt the product on your own, you will be both the maker and hunter of your product. you can be both a hunter and a maker at the same time. So if you want to post your own product, go for it!
Remember, a product can have only one hunter but multiple makers.
Account Types: Personal vs. Business
Product Hunt has two types of accounts:
- Personal account: An account that you create using your name & profile picture
- Business account: An account which mentions your brand or business in its name
Here’s the catch: you need a personal account to post on Product Hunt. Business accounts can’t post, So make sure you use your personal details while you create a product hunt account.
How to get your product on product hunt
You’ll need to wait 7 days after creating your account before you can post your product on Prodyct Hunt. If you Want to skip this waitline? Subscribe to the Product Hunt Daily Digest newsletter and you will get access to add your product to Product Hunt right away.
The Big Moment: Submitting your product to product hunt
Ready to submit your product on product hunt? Here’s how:
- Click that “Submit” button in the top right corner.
- Add your product’ slink and hit “Get Started”.
- Now comes the product hunt submission form! It’s split into 5 sections, so let’s break it down.
Section 1: Main Info
This is where you get to show off your product. Here’s what you need:
- Product Name: Keep it short and sweet – 40 characters max.
- Tagline: Make it punchy! You’ve got 60 characters to grab the attention of Product Hunt visitors.
- Links: Your product’s link will be listed here already, but feel free to add any app store links if you’ve got ’em.
- Twitter Account: If your company tweets, share the link to your brand’s Twitter account here!
- Description: Explain your product, highlight features, and solve problems. Make it clear and compelling.
- Topics: Think of these like hashtags. Pick at least 3 that fit your product.
- Categories: Choose at least 3 that match your product or industry.
- First Comment: This is your chance to tell your story. Share how and why you built your product. This is a great opportunity to tell product hunt visitors why they should try your product. So, Make it count!
Section 2: Images and Media
A picture’s worth a thousand words, right? Here’s where you can add images to product hunt post and make your product hunt page look good and attractive:
- Thumbnail: This shows up on the home page, so make it eye-catching!
- Gallery: Add up to 3 images showcasing your product’s awesomeness.
- Video: Got a product video or maker story? Share it here!
- Interactive Demo: Show off your product in action with a screen recording.
Section 3: Makers
It’s time to give credit to the people who worked on the product
- Mention if you worked on the product or if you’re just the hunter.
- Add your team members if you’re not flying solo.
Section 4: Shoutouts
This is a new section on Product Hunt. You can mention the tools or the software that helped you build your product and give a shoutout to them
Section 5: Extras
Almost done! Just a few more details:
- Pricing: Free, paid, or Paid(With a free plan)
- Promo Code: Got a special deal for Product Hunt users? Share it here!
- Funding Info: If you’ve got funding details to share, this is the place.
And, Finally!
You’re at the finish line! Check the final section’s launch checklist to ensure you’ve submitted all the required details. in the next page to make sure you’ve covered everything. Then, it’s decision time:
- If you’re Ready to go? Hit that “Launch Now” button!
- If you Want to launch ahead? Schedule your launch for later.
And there you have it! You’re all set to launch on Product Hunt. But remember, whether you’re launching now or scheduling for later, this is just the beginning of your exciting journey.
There’s a proven strategy on how to prepare for your launch day and increase your chances of ranking in the top 3. If this is your first time launching on Product Hunt, check out our Product Hunt Workbook. It’s packed with insider strategies from top makers of 2023, including:
- 125 proven launch tasks
- 99 communities to share your product
- 63 ready-to-use social media and email templates
This workbook is your secret weapon for promoting your launch, engaging with the Product Hunt community, and climbing those rankings. It’s everything you need to transform your launch from good to legendary!
Want to rank on top of Product Hunt? Grab your copy of the Product Hunt Workbook today
