How TalkNotes got 900+ upvotes and #1 Product of the Day

This week, we interviewed Nico, Maker of TalkNotes on his launch strategies that helped him to get 900+ upvotes and #1 Product of the day badge.

A quick intro about TalkNotes

TalkNotes is a voice-to-text app that records your messy voice notes and converts them to clear text.  You can create clean transcripts, summaries, emails, and video scripts from your voice notes.

Nico launched TalkNotes on October 8 2023 on Product Hunt and here is how the launch performed:

  1. Upvotes: 953
  2. Comments: 274
  3. Rank of the Day: 1
  4. Rank of the Week: 7

Maker Interview

Hey Nico, can you share how you started building products?

I’m Nico, an indie maker previously in e-commerce and the founder of I started my journey in building products because I was frustrated by how little control I had over the product in e-commerce and I lost my main advertising clients, leaving me with no income. I decided to learn to code so that I could have 100% control over my products and potentially find a job as a technical marketer.

What are your goals when launching on Product Hunt?

The main goal for me when launching on Product Hunt is to gain social proof. I want to get the badge that I can embed on my website, and I’m currently running tests to see if it improves conversion rates. It also helps with promotion because many media outlets pick up on Product Hunt launches. While sales are not always the primary goal, it can still lead to increased sales if the product gets picked up by the media.

Some of your previous Product Hunt launches have done really well while others haven’t. Have you figured out what was the reason behind it?

I believe the performance of these launches comes down to the product itself. was a completely new concept, being the first to offer logos made with AI, which generated some viral interest. However, I didn’t have a large community at the time. TalkNotes, on the other hand, worked well because of my existing audience. It wasn’t a novelty anymore, but my audience supported it. As for the other launches, they were either boring products or I didn’t focus on the launch enough.

Why did you delay your Product Hunt launch even though you launched earlier on Twitter?

The original plan was to launch TalkNotes on Product Hunt right away, but I thought that if I made a mobile app, I could attract more users. However, the mobile app took longer than expected, and I ended up launching on Product Hunt before it was ready. Many competitors had already launched, so the initial hype was gone.

What did the Product Hunt launch plan of TalkNotes look like?

I didn’t have a detailed plan for the launch, but I did post on Twitter a few days before, asking for support. I also posted valuable long-form content and reached out to people who liked my content to ask for their support on Product Hunt. People are more likely to support you if they find your content valuable and useful.

What are the tasks you did on the launch day?

In the first four hours of the launch, I asked everyone I knew to support me, including my mom. I sent DMs to everyone and posted them on Twitter. I also made a post on IndieHackers about reaching $500 in monthly recurring revenue, which gained some viral attention. Apart from that, I focused on Twitter for social media promotion.

What are the places you shared your launch to get support?

I mainly focused on Twitter for the launch. I did post on LinkedIn and Instagram, but I didn’t have many followers on those platforms, so the support was minimal.

Don’t have social media followers to support your launch?

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Q: Could you share some numbers for the Product Hunt launch of TalkNotes?

A: I gained around 500 new users from the Product Hunt launch, going from 1,500 to 2,000 users. In terms of sales, it was around $300 during the launch on Product Hunt. However, I expect to see more sales after the launch.

Q: What are three pieces of advice to makers who are launching on Product Hunt?

  1. You need either an amazing and unique product or a big community. It’s difficult to launch without at least one of those.
  2. Make sure to have a visually appealing listing with high-quality images and a gif as a profile picture.
  3. Ensure that the social preview of your product hunt launch looks good on social media platforms.

Thanks a lot, Nico for sharing your Product Hunt strategies with us.


You can connect with Nico on Twitter here
You can checkout TalkNotes here

Are you Launching on Product Hunt?

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