How Brew Money used Product Hunt to get early adopters for their web3 app

A quick intro about Brew Money

Brew Money is an iOS app that makes it super simple to earn ~6% APY on crypto with self-custody. You have complete control of your Brew Money wallet’s private key and seed phrase. Withdraw anytime with one tap.

Brew Money launched on Product Hunt on Dec 13th, 2022 & here is their Launch Performance:

1. Upvotes: 1,013
2. Day Rank: 3
3. Comments: 904

Vishal, the Head of Growth at Brew Money, was the mind who pulled off Brew Money’s tremendous Product Hunt launch.

Let’s unlock all their launch strategies and secrets from Vishal.

Maker Interview

Hi Vishal, Could you tell us a bit about yourself, your role at Brew Money and its Product Hunt launches?

I come from an engineering background. I worked in a hospitality startup as a generalist before working at BrewMoney.

At Brew Money, I am part of the growth team and look at new user acquisition and retention. I was responsible for the recent PH launch.

Why did you decide to launch Brew Money on product hunt?

Product Hunt is a great distribution channel to reach early adopters and tech enthusiasts (our target audience). Our goal was to get feedback on the product. And also, we wanted to reach the top 3 on Product Hunt as it is great for brand building and for building social proof.

At what phase did you decide to launch on Product Hunt?

We haven’t finished building the product completely when we decided to launch. The idea was to integrate a couple of Defi protocols that give stable yields, launch on product hunt and iterate based on the feedback.

What was your launch plan?

We were planning to launch in October, but it got delayed. Since this was my first Product Hunt launch, I grew my network on product hunt by participating in discussions, trying out products, and sharing feedback.

When we decided to launch on December 13, we had 10 days to prepare for the launch. IMO, the Product Hunt launch consists of 3 high stages:

1. Finding a Hunter – Since we had only 10 days, we decided to hunt ourselves and not invest time in finding a hunter.
2. Preparing Collaterals – The collaterals required for the launch (graphics, video) were made in-house by our star designer, Nandita.
3. Gathering Support – Our major time was invested in creating buzz around the launch and talking to other makers.
   
   

Why did you choose to launch on a Tuesday?

After analyzing Product Hunt for a few days, we realised weekdays get higher traffic. Since our objective was to get traffic, we decided to go ahead with Tuesday.

What were your launch day activities?

Here are the activities we carried out on launch day:

1. Once our product went live, all our team members started upvoting it.
2. We then shared the launch on our social media and communities.
3. After that, we reached out to our maker friends for support.
4. We kept a close watch of the comment section and ensured all questions were responded to within 5 minutes.

Also, we phased out our outreach based on time zones.

For the first hour, we were not in the featured section of Product Hunt even though we had higher upvotes. So we had to write to the PH team about it and then around 2.30 pm IST we got to the featured section 😅

How did you create buzz & drive traffic to your product hunt launch?

1. Twitter: We posted one post/day for 7 days, before the launch. And, we constantly tweeted about the launch on the launch day.
2. Community: We had a small community to whom we reached out for support. And all our team members were active in a few other communities and talked about the launch.
3. Network: I connected with a lot of makers before the launch to gather support.
   
   

Does offering a coupon code help get more upvotes on launch day?

No, the objective of giving a coupon code is to get more users to try out the app. I don’t think it helps with upvotes. Also, PH has a policy of not incentivising the upvotes, so you don’t want to get flagged for it

What are the tools you used to prepare for the launch?

1. Figma – Creatives
2. Webflow – website
3. Product Wars 2 – Check real time progress of launch
4. Hemingway – Editing
   
   

Were DeFi 101 and Brew, lead magnets for Brew Money? If so, did it help build an audience for the main launch?

The Brew launch was done by the co-founders Archi and Mehul to get the idea out there and talk to users who signup. While the launch of DeFi 101 was to make it simple for beginners to get started with Defi.

However, getting followers after the last two launches definitely helped with the launch of Brew Money.

Does having more makers help with the launch? (You had 5+ makers listed on your product hunt launch)

Nope, since we are all part of the founding team, we had the entire team listed as makers. Not really sure if it helps with the launch.

What are your 3 pieces of advice to creators launching on product hunt?

1. Don’t spend too much time finding a hunter. Look for someone who aligns with your product vision and ask them to try out your product.
2. Focus on adding value to the PH community by sharing your feedback, helping out other makers and don’t just ask for upvotes when you launch.
3. Spend time creating great collaterals.
   
   

What are the future plans for Brew Money?

We’ve received a lot of feedback from our launch and the engineering team will focus on adding new features. No plans to launch soon again, but we will definitely stay active on the platform to discover new products and engage with the community.

Thanks a lot, Vishal for sharing your Product Hunt strategies and secrets with us.

Checkout Brew Money for more details.